https://440strategygroup.com/blog daily 0.75 2021-04-20 https://440strategygroup.com/blog/blog-post-title-one-s4xgd monthly 0.5 2020-08-25 https://440strategygroup.com/blog/blog-post-title-two-4fzgz monthly 0.5 2020-05-20 https://440strategygroup.com/blog/blog-post-title-three-d4nk3 monthly 0.5 2020-05-20 https://440strategygroup.com/blog/blog-post-title-four-zlbh3 monthly 0.5 2020-05-20 https://440strategygroup.com/home daily 1.0 2025-03-27 https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619558236472-2DYUT07E6Z16J5NZFCI2/Legato+Digital+Icon+of+a+Circle+with+Larger+Semi+Circles+Expanding+Outward+to+Symbolize+a+Growing+Healthcare+Network Home https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1621440360277-9YW0R6AN8VZBQZ8CWENJ/Female+Dentist+Performing+a+Routine+Dental+Check-up+on+a+Patient Home - Focus On What You Do Best. Connecting your business to the patients you desire through strategic and precise digital marketing created specifically for you. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1621444050878-SOW15ZZRZBUVWF9WIGWO/Hand+holding+smart+phone+with+Google+showing Home - Without An Online Strategy, Your Business Is Hiding In Plain Sight. Your business needs to be seen by your current and potential patients. Digital marketing, as well as your online reputation, are essential to making that connection. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619801307896-LF1QZKCDBILMW67O5BSW/Lightbulb+Icon+for+Legato%27s+Discovery+%26+Program+Development Home - Discovery & Program Development Understanding your practice goals and your target audience. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619801220416-3IZR5H9KRTADZT1XAHT5/Three+circles+connected+with+two+lines+Icon+for+Legato%27s+Marketing+Campaign+Setup+%26+Launch Home - Campaign Setup & Launch Creating content that engages, resonates, and reaches your audience. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619801320502-Q2SGKMGJ1NUGW0Q7O73Z/Gear+Icon+for+Legato%27s+Ongoing+Optimization+and+Management Home - Ongoing Optimization & Management Continual monitoring and optimization. No autopilot here. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619295895125-UVN5GDIQHJVU9FUWIP7V/Kyle+Benton+Portrait+for+Legato+Digital+5+Star+Review Home - Dr. Kyle Benton Benton Family Dentistry “Justin and his team could not be more professional and personal in our business relationship. After our initial meeting, they put together an incredible roadmap that has exceeded my expectations for my business.” https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1621439595567-UTWWOT0H2W0JMD2DDX1Q/Erika+Peddicord+Portait+for+Legato+Digital+5+Star+Testimonial Home - Dr. Erika Peddicord Peddicord Family Dentistry “Oftentimes making a change is avoided because it's such a daunting task. Justin understands that and does everything to help make your marketing program easy and efficient to implement. I enjoy working with 440 and I would highly recommend them to others!” https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552327424-841RK8GN5RGFMLMGIITI/Reputation+Management+Icon Home - Reputation Management https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552357506-3ELPYRI52QVI4SUWD67N/Ongoing+Market+Research+Icon Home - Ongoing Market Research https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552243182-EG73CZH8KWYE2ITQUYOL/Campaign+Management+Icon Home - Campaign Management https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552313502-8KATTWTMHNGLTY0EDX1R/Website+Hosting+Icon Home - Website Hosting https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552264658-HVJH1H6X4JB9CMAVQ4Q3/E-mail+Marketing+Icon Home - E-mail Marketing https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552281352-EZ0BKOOIRD24M807U9BZ/Reporting+and+Measurement+Icon Home - Reporting and Measurement https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552345239-T6LS505XYS4JJ1KS4J9Z/Keyword+Research+and+Bid+Optimization Home - Keyword Research and Bid Optimization https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552301102-XZJBYKZOXYIL5U3W2VRA/Social+Media+Strategy+and+Management+Icon Home - Social Media Strategy and Management https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/00f77c65-8b7a-44d5-8638-753f1b917bd6/1.png Home https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/d5e384a7-4e4c-476d-a45b-8f2ff3695e00/2.png Home https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/44573135-28cf-4e37-8e56-8f2c3091c0d6/3.png Home https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/32849c82-c4db-41b2-9ab3-92ca4301f0ae/10.png Home https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/744ed460-7e20-4fa6-8892-9e87edde1d2b/5.png Home https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/712b817d-af87-4629-aae4-e668f966f7d1/6.png Home https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/6d3e10db-b078-48e3-8e9b-82fe284561bf/7.png Home https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/e37cdcae-a0b4-466c-8ecf-e0592c09b855/9.png Home https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/c67cdc14-3229-48d2-b2be-ab0371664693/11.png Home https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/9d8dda76-1c11-4fdb-ba8b-2ec4a84e02cb/12.png Home https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/59484e64-3260-4cfd-b38f-9ac2d0d669a0/OPPS.png Home https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/8fe48a2f-5b37-4e38-a2f3-27ef631e3689/8.png Home https://440strategygroup.com/bio daily 0.75 2022-06-30 https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1618943668693-8YSX6VGG095LD08IFGZH/Justin+Ellis%2C+Founder+and+CEO+of+Legato+Digital Bio - Justin Ellis is a thinker. And a fixer. And a storyteller. Ellis is truly passionate about client success, helping clients tell their stories and attract new patients to their businesses. https://440strategygroup.com/our-team daily 0.75 2025-08-15 https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1618943668693-8YSX6VGG095LD08IFGZH/Justin+Ellis%2C+CEO+and+Founder+of+Legato+Digital%2C+seated+on+stairs+and+smiling+at+the+camera Our Team - Justin Ellis CEO and Founder Providing creative and strategic counsel to help solve complex digital marketing and communications challenges while focusing on measured results all while sharing the human side of business is what Ellis does best. For more than 18 years, Ellis has elevated Fortune 500 companies, start-ups, and mid-level businesses. In 2016, Ellis struck out on his own bringing his years of experience and knowledge along with his track record of success to found 440 Strategy Group. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1621461006400-MZC7YR6L09B457MRASIP/Carrei%2BZ%2B2016.jpg Our Team https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1621460908755-Q3JYQPAFHKTVPRK5ZR7X/WhatsApp%2BImage%2B2021-05-19%2Bat%2B12.01.57%2BPM.jpg Our Team https://440strategygroup.com/why-440 daily 0.75 2024-01-29 https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1620418367314-39BL4FINLVOC6LG9U3CV/Justin+Ellis+portrait%2C+standing+in+from+of+brick+building+and+smiling+at+the+camera Why 440? - A dentist or optometry practice is so much more than an office. It’s the people who work in those offices, the patients who come in — it’s their stories that need to be told. — Justin Ellis https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619821052846-9IT62IFSDB6NYGOP6N7T/Conference+room+for+digital+marketing+briefing+from+Legato+Digital Why 440? - Why 440 Strategy? What motivates the team at 440 Strategy is bringing our clients a way to market yourself in ways you haven’t before and to see the results digital marketing brings. https://440strategygroup.com/services daily 0.75 2022-06-30 https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1623704618941-G98KNK6JJU4U645BWRY0/Two+Dental+Chairs+in+Dental+Office Services - Services Focus On Your Practice. We Are Your Digital Marketing Partner. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619551856466-9JJ5GDP3XFZD74Z1N13B/Reporting+and+Measurement Services - Reporting and Measurement You cannot improve what you do not measure. Our reporting is comprehensive, yet, we work hard to distill those facts and figures into meaningful topics for our clients to review. We deliver reports each month and discuss those with our clients to ensure our work is delivering results to the practice. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552172265-XA4IGTXFYZNT8GZAUBEM/E-mail+Marketing Services - E-mail marketing Reaching your patients regularly allows you to deliver timely messages about the practice. Whether it is a promotion, a milestone, or an unexpected closure. Connecting via email allows your office to communicate directly with your patients, sharing timely information. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552072430-DTU921P0FZS1B2SUZVVR/Social+Media+Strategy+and+Management Services - Social Media Strategy and Management Your most captive and influential audience is your existing set of patients and your social media channels offer a direct line of communication. Telling your story and sharing your experiences help engage this audience that refers to you. Let your office manager focus on operations, we will deliver beautiful content to tell your story. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1623946580419-GB1T8QM8U8RTY8GBQPUL/Facebook-ads.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619551824152-FI2UATRTG6L5QWWZ906G/Campaign+Management Services - Campaign Management Designing and launching a digital marketing program is grounded in strategy and understanding your goals. From there, that campaign must be nurtured and optimized. Our team is constantly looking for ways to optimize click rates and conversions. Your campaign will never sit idly. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552042492-4VBDI13K036220JQ43YT/Website+Hosting+and+Management Services - Website Hosting and Management Whether it’s adding team members, updating services, revising content, changing pictures, or simply ensuring your platform is up-to-date. Our team will manage your website hosting delivering an optimal experience. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619551939549-GLVZ2W5GU4286PWAXHCJ/Keyword+Research+and+Bid+Optimization Services - Keyword Research and Bid Optimization Understanding your geographic landscape, competitors, and search phrases in use will allow 440 Strategy to create a concise and effective bidding strategy. Similarly, we work hard to exclude those terms that generate unwanted calls and emails to your office. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552135638-1YT7HNB700O2E7HDJZXT/Reputation+Management Services - Reputation Management The majority of consumers read reviews before they make a decision. When it comes to choosing a care provider, trusted validation from reviews is critical. Your patients love you and your team. Let’s make it easy for them to share that love across platforms like Google, Facebook, and other health websites. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1623946568759-12BNQM0620SULX385NWZ/Google-ads.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1623946835451-SCE8KMJFSRH1Z9X4WBAR/Youtube-ads.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1623946855201-AT372AZENPA1A5XFAI0Y/instagram-ads.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619551985996-ZQQB1MN7CLYEPDQG2EXW/Ongoing+Market+Research Services - Ongoing Market Research We are students of the digital market place and we are always looking for new trends, platforms, and other opportunities to reach patients. https://440strategygroup.com/testimonials daily 0.75 2022-06-30 https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1621463132621-ILZ61XFDACS8YHVYAQ7L/Erika+Peddicord+of+Peddicord+Family+Dentistry%2C+for+Legato+Digital+Review Testimonials - Dr. Erika Peddicord Dentst and Owner Peddicord Family Dentistry “440 Strategy understands the unique needs and demands of a dental practice. Oftentimes making a change is avoided because it's such a daunting task. Justin understands that and does everything to help make your marketing program easy and efficient to implement. I enjoy working with 440 Strategy and I would highly recommend them to others!” https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619556188622-HK8SF48XZ8R1YS9O076R/Ann+of+DGY+Dentistry%2C+portrait+for+Legato+Digital+Review Testimonials - Ann Practice Administrator, DGY Dentistry Ann Arbor “We are very fortunate to have Justin Ellis and 440 Strategy on our team. The seamless collaboration has proven to be very effective for our web presence and social media. His commitment to a consistent message by managing these platforms is priceless! He is an excellent communicator and good "nudger" when needed! Highly recommended!” https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619556321452-1P2TV967DI49D9I3ZE88/Kyle+Benton+of+Benton+Family+Dentistry%2C+for+Legato+Digital+Testimonial Testimonials - Dr. Kyle Benton Dentist and Owner Benton Family Dentistry "Justin and his team could not be more professional and personal in our business relationship. After our initial meeting, they put together an incredible roadmap that has exceeded my expectations for my business. My marketing campaigns are resulting in record ROI's, website is being actively optimized, updated, and remaining top-notch. Their communication with me and clinic manager has been unlike any I’ve experienced. They are just good quality people providing incredible customer service and results. I would highly recommend them to anyone looking to make a change for their business." https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/755fa079-8832-4844-a7fc-0cc3ffadcd1e/Alma.png Testimonials Alma Heritage Dentistry https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/5d035ae8-944f-426f-877a-40c16a70050f/Untitled-1+%2816%29.png Testimonials Ellis Dental https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/19e545e4-8cea-4882-9b19-333cdd1e2a41/logo-wide.png Testimonials Zenetti Cosmetic and General Dentistry https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/10acaf5d-4fdc-4162-9952-40b62dcc4089/output-onlinepngtools+%283%29.png Testimonials Cayo Dental Care https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/a69990a5-e433-4042-8332-90b37317fd6b/The-Houston-Dentists-Logo-resize_fsok2m+%282%29.png Testimonials The Houston Dentists https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1630011142770-C1AGNMQD072XUOULZ9K9/SleepCenter-horizontal.jpg Testimonials https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/ff208b3e-17d8-41b2-ab08-fae0be29fe5e/Layer+8.jpg Testimonials Benton Family Dentistry https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/72fd7b23-6f4a-4f35-a043-49cdbedf16ab/logo+%289%29.png Testimonials Rodriguez Family and Cosmetic Dentistry https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/a5a5d405-a5f1-48b8-9eb5-26baa9f183d9/output-onlinepngtools+%284%29.png Testimonials Chicago Dental Society https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/0c886455-6985-4430-a1a1-7fa974e3e075/logo+%288%29.png Testimonials Peddicord Family Dentistry https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/e206c2e2-2e5b-4895-8393-c59fba5b18a6/CENTER-FOR-ADVANCED-WIN1-1024x234+%281%29.png Testimonials Center for Advanced Dental Assisting https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/f2c70d99-2e1b-44bf-b627-b86b0a5dc125/Smile-Advantage-Logo-2020-Transp.png Testimonials https://440strategygroup.com/contact daily 0.75 2025-03-27 https://440strategygroup.com/approach daily 0.75 2022-06-30 https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1623706258523-P0SCW06C0EOLYWHELMJN/Close+up+of+person+wearing+red+shoes+while+climbing+blue+stairs+to+symbolize+Legato+Digital%27s+Approach Approach - Approach The 440 Strategy Group brings a multi-step approach to formulating your specialized digital marketing campaign: https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552772327-DVSKVE3SGT5MTG1XYWMF/Campaign+Setup+%26+Launch Approach - Campaign Setup & Launch Configuring the platforms, optimizations, and targeting to reach your target demographic. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552788577-YOPZH4WMZ54WHT4UO0V1/79+copy.png Approach - Ongoing Optimization & Management Reviewing, assessing, constantly optimizing, and packaging results in meaningful reports. https://images.squarespace-cdn.com/content/v1/607eef75def5bb20de6a93c7/1619552754382-F1HZVU67HMS7RTFHQQ2Q/Discovery+and+Program+Development Approach - Discovery & Program Development Understanding your audience, geography, core messages, and your marketing objectives.